Don’t Derail Your Potential Clients… Build A Resource Box Tunnel

Have you ever seen an article resource box like this?

"Joan Smith is a world renowned expert in jump roping.  She has 25 years of experience and is a head coach with the international jump rope federation. You can visit her website at www.joanjumps.com."

This person is losing out on multiple opportunties to get clients.   When people read articles, the natural thing is to click on the link to get more articles when they are finished reading.  The jump rope expert in this example doesn’t give the reader a good reason to click the link.

This is where the "bribe" comes in.  The bribe is usually a free sample of your work.  If you make it enticing enough people will click through.  There are a lot of knowlege hungry people out there.

Another way the example above leads customers away is by sending them to the client’s main website.  The main purpose of an article isn’t really to get people to learn more about you — it is really all about getting people to sign up for your email list so that you can have the opportunity to give them more information over time  Main websites are usually overwhelming with lots of options. Options at this point take away from you goal.  Send your visitors straight to your opt-in page, or at least, to the page that is the most relevant to your article.

By doing this, you build a resource box tunnel that brings clients straight to your prospect list.

A "tunnel" version of my first example could be something like:

Discover how to get fit in less than 5 minutes a day.  Claim you free report on jump rope fitness for beginners from renowned jump rope expert and master coach Joan Smith.