Six Sinfully Easy Tips to Make Your Copy Sell..

The Internet is (at least for now) a medium of words.  If you don’t know how to write well — you can’t sell your expertise and products to others.  Just as there is a bit of an art ot sales offline — there are tricks to help you become a better online salesperson.  It all starts with your copy…  Here are six easy tips to get you started..

1. Who is your target audience?

Close your eyes, picture your ideal client.  How do they talk?  What other websites to they visit?  What are their biggest problems. The most successful copywriters start a conversation with their prospects.  Write to your imaginary ideal client as if they are the *only* one reading your text.

2.  Add mystery and road signs at the same time.

Headlines serve as signposts for your readers.  Clear headlines that intrigue will pull the reader through your text.  Think about the last book that you read that you just couldn’t put down.  Your main headline is like the cover of a book — it can either make or break your copy.  Make your headline compelling.  An easy way to do this is to step into the shoes of your reader and imagine what would attract them.  Use a benefit focused headline that will tell your ideal client how you can solve thier biggest problems or help them achieve thier grandest dreams.

3. Fire Your  Inner High School English Teacher
 Think conversation not essay.  Online writing is different.  The idea is to write as if you are talking ot a friend.  Don’t get all bogged down in the grammar rules you learned in high school.  You get points for winning prospects over not for big vocabulary words or complicated sentance structures.

4. You Gotta Show Them
OK, people already know that you love your product.  Use testimonials to show that other people use your product too.  Put as much information as possible about the prospects in the testimonials, name, company, web site, address, a picture or a video is helpful too.

5. It’s not about you … it’s about them.

Your customer doesn’t care about you. They want something that will help them.  Yes, you do need to add a little bit about you to establish your expertise — but most of the copy should be about how you can help your clients.  If you have more I’s than you’s in your copy — you probably need a serious rewrite.

6.  You want them to do what??!?

Don’t forget to tell your readers what you want them to do.  If you want them to sign up for free report or a free coaching session, say so in a clear way that promotes all that your product has to offer them.  Click here to double your client roster next year.  Be precise in your wording — always include a clear call to action.