Are You Tweeting Yet? 5 Reasons You Should Be Twittering for Your Business

What is all the buzz about Twitter? Is it an instant message water cooler? A mini-blog? Mastering the fine art of the tweet (Twitter post) can change the way you network online Here are 5 reasons why you should take another look at Twitter and its power for your business.

1. Less Is More…
You’ll find that one of the best things about Twitter is that it keeps all messages very short and sweet. You’ll have to give your customers and clients the gist of what is going on in short tweets (messages similar to instant messages) that allow their interest to be piqued in such a way as to make them investigate further. You won’t bother them with long-winded messages that make them yawn and move on. Instead, you will be able to catch their attention quickly and make them want to know more.

2. Instant Gratification
Much like a blog or an RSS feed, you can get access to the people that use Twitter regularly. In some ways, this is like making sure that you can reach them no matter where they are, and you will find that this is very important when you want to make marketing one of your biggest priorities. You are making sure that they have all of the latest updates to what you are doing and what’s going on by simply sending a tweet their way.

3. Are you missing the chance to get to know potential customers?
In many ways, Twitter is a social program more than it is a marketing one. It allows you to get to know people you might otherwise not have access to. By posting your tweets, you let people get to know you as a person rather than just as a business. This can be very important when it comes to establishing a customer base and customer loyalty.

4. You Get to Hear The Conversation
Remember that it goes both ways; you can put information out on Twitter and you can also learn a lot too. By following other’s Twitter accounts, especially if it looks like they have a lot to offer, you can keep in the know about various products, services, and other happenings online. You can learn about your target audiences from their tweets. This can be a great way to keep an eye on what is going on in order to keep yourself in the know of your industry.

5. It;s fun.
You can also use Twitter to tease people a little bit, in a fun way, of course! When you use Twitter, you have to keep your messages short, and in many ways, a little mysterious. Pique their interest, joke around, and you’ll find that you gain a lot more followers and hopefully website traffic and customers as a result.

Be warned, just as with any other social networking site, Twitter can quickly become a time black hole and addiction if you let it. Don’t go overboard and get so involved in all the tweeting that you are not getting your work done. Used in moderation, Twitter can be a great tool for getting the word out about about you and your business in the virtual world.