Services

Yellow Highlighter wants to work in partnership with you to make your business a success.  These are our primary services. If there is something not on this list that you need, just ask. We’ll help you get it done!

Writing

•    Press Releases
•    Web copy
•    Sales letters
•    Brochures
•    Articles
•    Blog entries
•    Grant & Proposal writing
•    Ad development (online & offline)
•    Auto responder messages

Public Relations and Marketing

•    Determining target audiences
•    PR & Marketing Plan Development
•    Focus Groups (online and offline)
•    Customized media list research and development
•    Marketing and PR Evaluation
•    Research and set up mutually beneficial corporate/non-profit partnerships

Teleclass Management

•    Update/Maintain teleclass web site
•    Set up teleclass
•    Handle registrations
•    Edit recording
•    Send follow up email

E-zines, E-newsletters

•    Set up e-newsletter list and delivery system
•    Create e-newsletter using your colors/logo/content
•    Research and write articles
•    Maintain subscriber list

Web Maintenance

•    Basic web design (html. css, graphics)
•    Update and maintain event calendar
•    Add content to website
•    Set up and maintain blog
•    Maintain shopping cart (add new products, etc.)

Event Planning

•    Find appropriate speaking events
•    Make travel arrangements (or refer to travel agent)
•    Confirmation of logistics (equipment, room setup) for speaking engagements
•    Promotion and publicity

Back Office Support

•    Maintain appointment calendar and contacts database
•    Client reminder calls
•    Ordering office supplies
•    Sending gifts, thank you letters, etc.
•    Respond to inquires – basic customer service